Rakuten finally ventures into Malaysia

We have heard rumours of Rakuten lurking into Malaysia's market for about 2 years now, and they have finally announced that they will be in for good.

Malaysia is the ninth country out of Japan in Rakuten's global expansion, and interestingly this is Rakuten's first "greenfield approach" - without any joint venture or acquisition.

This also means that 3 out of the top 4 e-commerce companies in the world are now presented in Malaysia, except Amazon (#1). The other 2 being eBay (#2) and Groupon (#4), of course eBay doesn't have a local office here but launched the local site 8 years ago.

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