Interview with Joel Neoh, CEO of Groupon Malaysia

Q: You were actively involved in social advertising business, namely YouthAsia ( all this while. What makes you shifted your attention to e-commerce - group buying business?

A: Youth Asia started in belief of using the internet to bring the collective power of young people together. We actually started with -- where we used internet tools to bring together 88,000 young Malaysians on-ground to organize + participate in a fully by youth for youth festival, which turned out to be the largest ever youth fest ever. Then we started (now known as to gather their collective voices to represent them through research + social media platforms. So it was a natural progression for us to explore something related to e-commerce. When we saw the Groupon model (during its infancy -- first 9 months) we thought WOW -- from The Point to Groupon -- collecting people together to get discounts - that sounded like something we would love to do! Its almost in our DNA to replicate it in Malaysia.

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