This is the second episode and the most watched one among the self development videos that I uploaded to YouTube.
In short, it is about building relationship and trust by being sincere and honest, using killer whale training as an example.
Watch it if you have time to spare, or you can just skip to the selected excerpts after the video.
Personally, I still prefer the Stephen Covey's Trim Tab video though. Watch it if you haven't done so, it's worth your time. :)